Say Hello to Intuit Assist: Your New AI-Powered Financial Sidekick

Intuit just introduced something big—and it’s about to make managing money a whole lot easier for individuals, small businesses, and entrepreneurs. Meet Intuit Assist: a smart, GenAI-powered financial assistant designed to help you make faster, smarter financial decisions with less stress.

Whether you’re navigating taxes, running a business, or just trying to stay on top of your budget, Intuit Assist combines the latest in generative AI with Intuit’s years of financial expertise to take the guesswork out of managing money.

What Is Intuit Assist?

At its core, Intuit Assist is like having a super-smart teammate built right into the products you already use—TurboTax, Credit Karma, QuickBooks, and Mailchimp. It offers intelligent, personalized recommendations based on your real data, helps you get tasks done faster, and connects you to human experts when you need an extra hand.

From taxes to cash flow to marketing campaigns, Intuit Assist works behind the scenes to help you stay on track, save time, and make better decisions with confidence.

Smarter Tax Filing with TurboTax

If tax season stresses you out, Intuit Assist is here to change that. Whether you’re filing on your own or working with a pro through TurboTax Live, Intuit Assist personalizes your experience from the very beginning.

It creates a customized checklist based on your financial data, helps you navigate the tax code, and offers smart suggestions to reduce prep time and get you a faster refund. Even tax experts using TurboTax Live benefit—Intuit Assist helps them answer your questions quicker and more accurately.

Smarter Money Moves with Credit Karma

When you’ve got money questions, Intuit Assist has answers—personalized ones. If you're a Credit Karma member, you’ll get tailored insights based on your real financial situation, not just generic advice.

Let’s say you’re living paycheck to paycheck and hit with an unexpected car repair. Intuit Assist can flag that your budget is tight, suggest financing options, and help you weigh your choices. You can even give it permission to act on your behalf, like applying for a loan or adjusting your plan.

Smart Support for Small Businesses with QuickBooks

For small business owners, time is everything. Intuit Assist in QuickBooks gives you the clarity you need to stay ahead of your finances without getting lost in spreadsheets.

Ask it questions like, “What was my profit last month?” or “Which invoices are overdue?” and get clear answers in plain language. It can even predict what you might ask next and proactively alert you to cash flow concerns or top-selling items.

New to QuickBooks? Intuit Assist helps you get started quickly by pulling in data from your website and automating setup. It also sends friendly, customizable invoice reminders and works side-by-side with bookkeepers and tax experts in QuickBooks Live.

Marketing That Works Harder in Mailchimp

Need help crafting the perfect marketing campaign? Intuit Assist has you covered. Inside Mailchimp, it can generate entire campaigns tailored to your brand, audience, and goals—with just a few clicks.

You can adjust the tone, rewrite content, or swap images in seconds. Once it’s ready, schedule the campaign and let Intuit Assist suggest follow-up actions to keep customers engaged. It can even add leads to your sales pipeline and automate reminders, so you never miss a beat.

What Powers Intuit Assist?

This isn’t just any AI—it’s built on Intuit’s proprietary GenAI operating system, GenOS, which uses financial large language models (LLMs) fine-tuned for taxes, accounting, budgeting, and marketing. These models are designed specifically to solve the financial challenges that matter most to individuals and small businesses.

Because Intuit’s been investing in AI for nearly a decade, it’s in a unique position to combine deep data with human expertise to deliver AI you can trust.

Built with Responsibility and Privacy in Mind

Intuit is serious about protecting your data. Intuit Assist was developed with strong data privacy, security, and ethical AI principles at its core. It’s designed to be helpful and safe—so you can focus on what matters, knowing your information is protected.

Join the Innovation

Intuit Assist is already rolling out across TurboTax, Credit Karma, QuickBooks, and Mailchimp. It’s currently live for select users, with wider access coming soon.